Friday, 26 October 2012
Tuesday, 23 October 2012
College Magazine Questionnaire Analysis
College Magazine Questionnaire Analysis
In the
survey took today regarding the college magazine, 55% of the people surveyed
were female and while the remaining 45% were male. When asked if they would pay
for the college magazine, 70% of responses replied with no but the three most
wanted things the magazine to include were free stuff, music and college
information which gives a clear representation of the age of the people questioned.
80% of everyone questioned check and read their emails regularly so, the magazine
could send out emails when it is about to be released as most of the target audience
would become aware. Of the people surveyed, half of them said they would want
to the college magazine to be issued out every month but only 25% of them would
contribute.
When questioned
on what they most want in the magazine, the main subjects that came up were
music, sport, events, trips and gossip which all would be featured on the
contents page more regularly than some of the other features such as the Agony
Aunt and politics. People were also
interested in discounts and competitions so advertising these on the cover and
the contents page could entice more readers.
For the front cover, the people surveyed wanted bright
colours, pictures of the students and them photographs being taken by the
students to feature. Although many of them had an idea of what they want the
college magazine to look like and they would be interested in the contents, currently
100% do not read the college magazine which could either mean it is not highly
publicised enough or the information featured isn’t what the students want to
read.
Monday, 22 October 2012
College Magazine Analysis
With this college
magazine, you can clearly see it is aimed for a young, student age range and
both sexes by the colours and articles featured. The girl on the front cover
looks like she is also a student and this shows that the magazine is appealing straight
to the college audience and her smiling gives off an happy and positive
impression to the reader. She is behind a backdrop of some grass and trees that
are green, which represents relaxation and calm which could be encouraging for
the students reading the magazine.
The masthead
used is to the point and the red writing contrasts with the green background
which makes it stand out as well as tying in with the girls top so the magazine
cover looks professional and tidy. The blue and black writing stands out
against the green and the white of the sunshine on the grass which makes it
easy to read and also manages to attract the reader’s attention while still
remaining quite small to fit on the cover. It’s in a suitable font and is also bold which
helps the reader further to read it from a distance and is also available to
read for people with bad eyesight.
The overall
layout of the magazine is quite simple as there is a lot of white space to make
it appear clean and spacious and the articles are positioned away from each
other so their easy to read and understand.
Wednesday, 17 October 2012
Magazine Contents Page Analysis 2
NME Magazine is a working class magazine, aimed at a male
audience at around the ages of 14 to 25 years old.
As they do in every issue of their magazine, they make a
clear connection towards the front cover and the contents page as it has photos
of the two different issues in the centre of the contents page to draw your
attention to it. The magazines have a shadowing effect underneath to make them
stand out and for them to look like their actual magazines on a surface. The
two magazines featured on the contents page can be recognized as a pair as they
have the same new music banner, use similar colours and have an alike layout
with the text and the band.
The magazine tends to have a template contents magazine, as
do many magazines as they want to be seen as professional and consistent to
their reader to give a good impression, even before they actually start reading
the magazine as this will give a further impression to what the rest of the
content in the magazine is like. This template tends to feature many square
photos, with the page number in a white box in a corner of the picture along
with a pulled quote and a few lines from the article in a columned position.
The page also has a white border around the pictures and a lot of white space
to make the magazine look more sophisticated and less cluttered while still having
a full contents page and looking like a specialized music magazine. They use
many different fonts on the contents page which could be as their trying to
show the different articles in the magazine and they can show the different
people talking by having their own font.
The NME contents page does have a newspaper-look to it,
which is because they want to show that they are a serious magazine wanting to
report on musicians and bands that they will be interested in which is more
likely to attract an older audience than if they used a more teenager-aimed
page style. The colours used also add to this look with it being in black and
white and the lettering having san-serifs. Although NME are aimed a mostly
working class male audience,
they
do try an appeal to the middle class, female audience by replicating the style
of a newspaper and showing how informative it is. The ‘PLUS’ in bold is there
to show the reader how much more news they couldn’t fit on the contents page to
entice them to buy it as well as helping them with the page numbers underneath
so they can find what they want to read quickly.
Magazine Contents Page Analysis 1
Dazed and Confused
is a middle class magazine aimed for women aged 18 to 30 with an interest in
music, fashion and lifestyle.
The contents
page has a clear connection to the front cover by using the same band and the
same blurred effect on top of the people on a white background which gives a
sophisticated look to the magazine to appeal to its target audience. It has a
very limited colour scheme by using black and white, which creates a lot of
tone within the picture and defines the people from the background even more,
which draws your attention to them.
The text is
very simple and being on a white background doesn’t really grab your attention
which makes you focus on the band and the title of the magazine at the top.
They also section off their magazine into paragraphs to make it easier for the
reader to use and so they can easily find what they are looking for. The
headings are a little bigger and bolder than the other text which splits the
page up a little, so the page doesn’t appear cluttered and jumbled; as the
contents page of a magazine often gives a representation of the rest of the
magazine and they want to give a good impression to their potential reader.
The page
numbers are clearly laid out at the left side of the column so the reader can
easily find the page numbers they want and the spacing in-between the numbers
and the text makes the page look very neat, which gives the magazine a classy
and cultured appearance. The blue ‘DAZED‘ at the bottom of the page stands out
from the rest of the text as the colour blue is often used to represent
technology and innovation. The page contains a lot of ‘white space’ which is
used to attract the reader’s attention and to create a balanced layout from the
text, as well as adding class and sophistication to the magazine. White is seen
as a ‘pure’ colour which could mean the magazine is trying to show you that
it’s a respected and clean-cut magazine that concentrates on what its readers
want to know about. Whereas black is seen as a dark and stylish, as well as
contrasting white the magazine wants to be seen as modern and fashionable, much
alike its target audience.
Tuesday, 9 October 2012
Magazine Cover Analysis 3
This front
cover is unusual compared to NME’s usual front cover as its in black and white
compared to the normal colour scheme of black, white and red. As well as being
in black and white, the writing is all in pink and white, which could suggest
that this is a special or limited edition issue as NME rarely use pink on their
covers, being a male orientated magazine. They have also changed the
traditional red title to pink and is overlapped by the picture of the band
which shows they know that the readers can instantly tell the difference
between NME and other magazine and is has become a staple and looked up to
music magazine. The pink and white writing also highly contrasts with the black
and grey clothing of the band, as does the black ‘THE’ in the pink A. The cover
has very similar font throughout and is quite bold which gives it a 3D effect
as well as standing out to anyone walking past the magazine. It is aimed at a
more working class audience, so the black and white does make it seem more
sophisticated but the stretched out headline and amount of writing makes it
appeal more to its target audience, unlike a more middle class magazine which
tends to have limited writing on the front. The barcode is placed at the bottom corner of
the page so it’s not a distraction from the band or any of the other
information as well being aligned with the names of the other bands featured in
the magazine which gives the cover a neater and tidier appearance and making a
good first impression for the reader.
The bands
image on the cover is quite defined and has a lot of tone and shadows which
make them stand out compared to a normal colour image. The positioning of the
band it typical for a music magazine, with the lead singer being in the middle
and to the right a bit to draw your attention from the other band members as he
‘fronts’ the bands image and they all have quite a serious expressions which is
quite common for NME’s covers. The two front members of the band are wearing
lighter colours than the other two as it brings your attention to the centre of
the magazine and has almost a gradient effect, with the clothing darkening and
the edges.
The bands
used on the front cover are mainly aimed at a younger audience, although it
does have posters of older artists which are there to attract an older reader.
NME also are involved in many performances and festivals that run throughout
the year, which are again aimed at a younger audience so the magazine are
likely to feature artists than appeal to a younger demographic. There is a
range of well known and more alternative artists on the cover but NME tend to
focus on up-and-coming artists that haven’t been in the charts and played as
often as bands and singers.
Being aimed
at a male audience, the adverts are likely to reflect that by advertising music
orientated shops such as HMV, clothing, technology and alcohol. Cd’s and albums
are also advertised a lot in the NME as the readership of this magazine are
music enthusiasts.
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