Colour Moodboard

The magazine I intend to make is aimed at mostly male, although it will also be suitable for both sexes and for young adults from the ages of around 16 to 25. It will also be aimed at the working class, although it will incorporate aspects and styles from magazines which are aimed at the middle class to make it more independent and stylish. The main look of the magazine will be heavily influenced by NME, with pieces from Dazed and Confused Magazine that will make it look more interesting as well as my own designs.  

The first board are the main colour scheme of the magazine, which are quite simple but bold colours that are going to keep to the style of the magazine and are going to suit the target audience as intended. Red and blue are often seen as male dominated colours, especially the darker tones which I am going to include. Red is seen as a colour with loads of energy and stimulating while blue is seen as reliable and calming which are all positive aspects to a magazine. White is viewed as equal and innocent while black is viewed as mystery and sophisticated so together will create a stylish palette for my magazine.

The other board are the secondary colours which are going to feature less in the magazine but may be used in things such as banners or outlines for pictures and are there to add more of a range of colour within the magazine so it’s more interesting and to create a more unique feel to the magazine.  Light blue is regarded as a sign for creativity and freedom while teal is regarded as a sign of inspiration and commitment. Dark green is a representation of wealth while jade green is a representation of wisdom and spirit. These are also important messages which can be reflected through the colours used.