Magazine Double Page Spread Analysis 1

This double page spread is took from Mojo magazine, focusing on alternative and classic rock artists which appeals to its target audience of middle class males from a vary of ages. Although its highest percent of readership is 45 to 54 year olds, it also has a high younger readership with 15 to 24 year old making up almost a quarter of its audience.

It has a balanced spread of a image and text on both sides so your eyes are attracted to the whole article and not parts of the page. The colour scheme of black and white, with only colour for the heading and key words makes the article look quite classy and reflects the image of the magazine, with it being aimed at an older audience from a  definite middle class background. The use of a black background also makes the two band members contrast and makes them stand out from the rest of the article which would get your attention if the reader was just flicking through instead of studying and reading the pages.

The use of text is really what brings his article to life, with the heading being almost like a gradient colour effect while still managing to look bold with its block colours. Using white text is the obvious choice when its on top of a black background but the magazine have still made it look very interesting by using a black brick background instead of a non-textured surface which adds character to article and makes it look more unique to a standard solid colour look of most articles. The only problem the body of text has is that the white in between the brick may interfere with the white text and make some of the words not very clear to read but it has been positioned so this is only the case for a few sentences. The use of the orange text is cleverly done as it is only used for the names of the artists, band and the journalist and photographer for the article to make it be clearer from the article so the reader will more likely recognize and know the name while also tying in with the heading.

The use of the smeared hand print is an interesting aspect to the background as it could stand for a misrepresentation of the band or that they have an individuality with their music compared to other bands. The use  of black is often seen as modern and stylish which would slightly contrast with their main target audience but the readership also being quite young could mean they are also trying to cater for all the readers instead of one main demographic. The band is also aimed at a more younger age range than 45 to 54 year olds but Mojo have always used a range of artists to appeal to broad audience an to cater for both of its larger demographics.