Evaluation - Addressing my Audience

How did you attract/address your audience?

Within my magazine, it uses a number of techniques to attract the audience and make them feel more involved with the magazine rather than just a reader. By using a minimal colour palette, it keeps the sophisticated and stylish look that I was aiming for and what my audience is going to want to look at. It looks professional and looks like it knows what it is talking about as well as keeping a relaxed image for its younger audience but being a magazine that you can trust to keep you up-to-date with all the current news. The stamped-effect lettering is really bold and gives character to the text in addition to keeping in with magazines image as I used a the same fonts throughout the magazine, contributing to the house style.

The direct address of the model grabs the attention of the reader as she maintains eye contact with the camera which the reader is more likely to see her as one of their peers rather than someone 'looking down' on them as I don't want to patronise my audience, being younger. I also use a festivals and bands on my front cover which are likely to be recognised from the readers and would alert their interest in the magazine if they hadn't heard of the brand before.

On my contents page, I have included a competition as well as well as a gig guide and the most popular tweets from the social networking site, Twitter to the magazines profile.  The language used in my magazine is quite informal as its for a younger audience who are more interested int eh content and want to see the magazine as a friend rather than a company who is telling them what to listen to. In my magazine I use the phrases "Check out.." which sounds like we are persuading them rather than asking them what to listen to. In my double page spread, I again use informal language such as "hey" and using "we're" instead of we are to focus on the important issues to the readers which is always the content of the article. I was careful though not to use any bad language or text speak as it would pull away from the professional finish that I expect from a magazine and could make the magazine seem lazy and rude as some readers can be put off and offended by this type of language.

The unique selling point of my magazine  is that is focuses on new music that many readers may not of heard of. This also features bands which haven't been signed to a label or have had any commercial play on medias such as radio or TV. This gives a stepping stone to these sorts of acts and readers would also be able to contribute by suggesting acts that could be featured, whether it is friends, people that they have come across through the Internet or themselves. I feel this gives by magazine a perspective that other magazines do not as they don't really allow the readers to chose to what they want to read about. throughout my production process, I asked for feedback from people who would suit the target audience as well as people who I could reach to be in my target audience in the future and asked for their comments and criticisms as well as what they would do with the magazine and what input they could bring.