Evaluation - Target Audience

Who would be the audience for your media product?

For the typical audience member that would buy my magazine is it likely that they would either be in full-time education/university or employed and would spend most of their money on leisure activities, clothes and technology. As seen in my advertiser moodboard, they would buy clothes from places such as New Look, Topshop/Topman and River Island as well as more expensive brands such as Hollister and Abercrombie & Fitch as they take pride in their appearance and are interested in looking good and taking care of themselves. They would also spend money on beauty and hair products for the same reason as well as perfume and cologne.

As an indie and alternative magazine, they would listen to these types of genres along with rock, some pop and also electronic music and would likely be a regular at gigs and festivals such as Reading & Leeds and T in the Park, as these festivals highly revolve around these genres of music. Being big music fans, they also have Spotify accounts and are interested in what thei friends are listening to. A lot of their money would also go on activities such as the cinema by seeing the latest action, horror and comedy films as these would be appealing to my male audience however, being young they would also subscribe to services such as Netflix which lets you watch films for a set monthly price as they wouldn’t have enough money to see all the films they wanted to see at the cinema. My target audience also watch a lot of TV and are especially turning onto channels such as Channel 4 and E4 as they host many youth-oriented shows and their target audience is very similar to the audience for my magazine.

Being quite young, they would eat out at fast food places a lot such as Subway or Nandos as well as drink alcohol such as beer and vodka, particularly the audience who are in university or are employed in a weekday job. Technology is also a big part of their lives as they are likely to use Facebook, Twitter and other social networking sites as well as purchasing many products such as cameras, smartphones and laptops as well as game consoles for the male audience.

This audience would subscribe to my magazine as they are very passionate about music and care about finding new bands and musicians that they can share with their friends and finally watch in gigs and festivals as they love to socialise and music would be a big common interest within their friendship group. The advertisers used on my moodboard would be great for my magazine as they aim at a very similar market that I do with the magazine and the products advertised in similar magazines such as NME and Q are from the same or similar companies.