How does your media product represent
particular social groups?
By aiming my magazine at a young, more male-oriented audience
they are likely to be interested in current affairs and the world around them.
Magazines such as Clash report on news stories and politics as well as
alternative music but with my magazine being aimed at a younger audience, I don’t
want to alienate the readers who are younger or are not interested in sorts of
topics. Within the magazine I made, I tried to keep to only reporting on music
to keep the magazine light-hearted and a get-away from the serious issues
however I could include topics like university or similar topics as 18 to 21
year olds would make up a big section of my audience. In the contents page, I
have kept the themes relevant to music by including gig lists and social networking
sites which young people can highly relate to and understand and being a mainly
male target audience, I have left out fashion pages as these would be normally
seen in a female magazine however I would let fashion outlets advertise in the
magazine along with alcohol, technology and websites. I haven’t really
challenged any stereotypes within my magazine except the lead singer of the
band being female, which isn’t normally seen in indie bands as it is male dominated
genre of music with primarily females only being solo artists.
In my magazine, the photo of Kyra is quite similar to photo
of Lily Allen used in one of the issues of NME. The use of the subjective gaze manages
to catch the audience’s attention while not looking too aggressive for the
front cover to seem too serious and try hard to fit in with the culture. By
leaning their head to one side, it gives of a more playful and fun image as
well as being more expressive with themselves rather than standing up straight
which would leave the front cover quite boring and the area around them is
quite well lit as it contributes to the more fun image rather than a dark, mood
picture which would suit a more heavy, metal magazine. They have very similar dark, short hair which
would appeal to a male magazine as it is seen as a more masculine cut and would
be more acceptable to buy rather than a woman with long, lighter hair as it
could be mistaken for a female fashion or lifestyle magazine, and the
expression accentuates this image by staying quite serious however by model is
a little more happier and is smiling to portray a more relaxed magazine. By
using Kyra as my model, I wanted to represent the indie/hipster sub-culture by
not conforming to stereotypes of what a woman should look like by having long
hair or wearing feminine clothes as well as keeping to demographics of the
working class or lower middle class, young men. The magazine doesn't really
have a main locational demographic as I wanted to keep the audience quite wide for
the UK, however many of my audience will probably be from the urban areas as it
is seen as many young people live in London and other popular cities rather
than the country.
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